Category Archives: Blogging

Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My!

{5:25 minutes to read} Why are online ratings, reviews, endorsements, and recommendations something that you should be concerned about?

If a potential client looks for you online, they’re going to look for you by name and profession or industry. If these potential clients see favorable comments, it’s one of the deciding factors as to whether or not they contact you. With so many ways for people to review, endorse, or rate you (be it positive or negative) you need to pay attention:

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Lead Magnets & Ethical Bribes: Are You Using Them in Your Marketing Efforts?

{3:50 minutes to read} An ethical bribe/lead magnet is a resource that is offered on your website for free—valuable enough to the reader that they are willing to give their email address to get it.

That being said, why would you use such a tactic?

Well, if you’ve done word-of-mouth marketing online to gain a visitor to your website or blog, what’s the next step? You always want to have a call-to-action. In many cases, people are not ready to make a decision on your services right away. So you want to have the opportunity to stay in touch with them (with their permission) and reinforce your potential value to them & your status as a Branded Expert™.

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Is Your AVP Still Right for You?

{3:27 minutes to read} More than just being informative and showcasing your expertise, your blog should be an expression of who you are… as a professional, and as a person. Your blog can be a handy tool for referrals. The more distinguished your blog is, the more interesting it tends to be. When someone reads such a blog, it ought to sound like you. Correspondingly, your partner’s article would represent her voice.

Then again, this is my preference and suggestion for you. You may, however, prefer your blog not to sound like you, and not to have the personality of any one person in your firm. Well, that’s why we call it your “Author Voice Preferences” (AVP). We document such preferences in your Master Checklist (Google Spreadsheet).

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Does Your Bio Inspire Prospects to Want to Work With You?

{2:00 minutes to read} A professional bio is a critical component for business owners and entrepreneurs—especially those in professional services. Prospects, COIs, and referrals are Googling you, and it’s important to share your credentials, experience, and achievements via a concise format, i.e., your professional bio.

A basic bio is standard, but you can enhance your brand by expanding your bio into a “creation story.”

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phoneBlogger.net—WAY More Marketing Than Just Content Marketing

{3:42 minutes to read} As a phoneBlogger.net client, there are many value added features that innately come with content marketing.

Built-In Features of phoneBlogger.net’s Content Marketing:

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Help Us Help You…More

Every Monday morning, your dedicated phoneBlogger.net team huddles on a conference call reviewing what I call the “Vital Signs” for each client. The “vitals” include:
  • when your latest blog article was published,
  • where it was promoted,
  • the date of your latest newsletter,
  • the upcoming step of your upcoming article,
  • your idea bank & approved article bank, etc.

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Your Newsletter: Just Passing Through?

{4:45 minutes to read} We typically call the monthly email we send out for our clients a newsletter, but most times it’s actually a custom digest email of their blog articles. That’s by design, and there’s a lot that goes into each newsletter. Now, while a newsletter is a good vehicle to share content, we don’t want recipients to only read what’s arrived in their inbox; we want to send them to the client’s website.

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Someone Wants to Share MY Article on their Blog & Newsletter? Good Idea, Yes or No? Part 2

{3:45 minutes to read} In Part 1, I brought up several questions to ask yourself and any party requesting to share your articles on their blog or website.

Below are some other ways in which your article may be shared that can present additional pitfalls.

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Is Your Website/Blog Missing the Nuts and Bolts Your Visitors Expect to See?

{5:55 minutes to read} As I’ve mentioned before, if a visitor comes to your website who’s a potential client, and they don’t find the information they’re looking for, they’re likely going to go searching the Internet for somewhere else to find it. You can just assume that.

Don’t send visitors away from your website! Asking them to contact you for basic information about a specific topic that is included in your profession is paramount to sending them away—if they can’t find what they are looking for on your website.

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