Tag Archives: Online Reputation

Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My! How to Get Them

{2:45 minutes to read} Generally speaking, people are happy to complain if they have a problem with a product or service. It’s human nature. Someone is far more likely to go out of their way to criticize than to endorse or compliment. Because of this, as a business owner, you have to take a proactive stance with your online reputation.

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What Is CRM & Does Your Business Need It?

{3:30 minutes to read} Customer Relationship Management (CRM) is basically a hub where people organize, store and stay in touch with their customers or clients, whether for a service, product or company.

Unlike a standard contact list or email program designed for a single user, CRM is more functional and interactive. It allows you to host multiple users in one place, and makes keeping in contact by newsletter or email more streamlined.

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Are Your LinkedIn Group Postings Being Auto-Moved to Jobs?

{3:40 minutes to read} Since LinkedIn’s recent “improvements,” certain group postings have been reassigned to the “Jobs” category – which may be a glitch in LinkedIn’s algorithms or an intentional feature.

LinkedIn has continually updated and adapted its moderation policy, including what moderators are allowed or prohibited from doing. In fact, we at phoneBlogger have witnessed, and adapted to, several significant changes as the volume of postings has increased.

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Professional Online Networking Beyond Pop Social Media

{4:00 minutes to read} What do you think about when you hear the term “social media”? The field of online networking goes beyond what we traditionally think of as social media, which puts the emphasis on the social, on the fun & on the non-professional aspects of our life. But there’s a very healthy & growing world of professional online networking.

Most of these professional networks thrive on quick status updates that resemble tweets, a knowledge base for the public, and peer relations. That’s really where blogging can see its biggest impact. Beyond search engine results, blogging has its greatest impact through word-of-mouth marketing, or what I call word-of-Mouse marketing.

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Online Reputation Management: Part 3 – 10 Ways to Bury the Bad Stuff

In Part 1 and Part 2, we shared tips and solutions to take control of your online brand. In Part 3, we continue revealing ways to bury negative search results on search engines:

6. If you really want to take advantage of getting your name and fresh content out there on the Internet:

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Online Reputation Management: Part 2 – 10 Ways to Bury the Bad Stuff

{3:20 minutes to read} In Part 1, we shared the story about someone who was trying to overcome the negative results Google produced about themselves. To help solve this problem, he (or you) can do what many others are doing:

Bury the negative results by pushing it as far back on Google as possible.

Even though the statistic is that 93% of people do not click past the first page, some may click to the 17th page if they are really digging deep into someone.

To try to bury something negative, you want to post as much positive content as you can.

Below are a few ways in which to do that:

1. Some of the most highly ranked websites that come up on the 1st page of Google are social media sites. If you are not on Facebook, Twitter, Google+ or LinkedIn, you are missing an opportunity.

2. Make sure your social media pages are set as “Public” so that search engines can index them.

3. Your name or handle should be your actual, real, searchable name. No one’s going to know it’s you if your handle is “AwesomeDad1958.”

4. With Google+ and other social media company pages, people can “like” pages or leave a review. We all have clients or friends that we could reach out to and say, “Can you post something positive on my Google+ company page?” Pages that utilize star ratings and/or reviews float right to the top as far as Google search goes, whether the reviews are good or bad. If there are bad ones, guess what? Get lots of good ones to offset them! If there aren’t any, then by all means, go get a couple. Don’t forget to give a few, too.

5. Post blog articles frequently, and make sure that in the tags for those articles you tag your own name. Include your name and contact information in the signature of the blog.

Positive online content about yourself can be in many forms. What other ways have you discovered for improving your online reputation?

Next time, we’ll look at 5 additional ways to improve your online reputation!

Are Your Email Lists VIP-Centric?

{4:15 minutes to read}

Email marketing is convenient and efficient. Yet, efficiency & effectiveness are often counter to one another. Meaning, as something is more efficient, the less effective it often is. Very often the most effective forms of marketing aren’t a very efficient use of time or resources. However, quality time spent with VIP relationships often pay even greater dividends (than mass blasting, for example).

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Online Reputation Management: Part 1 – What Is It, & Why Is It Important?

{3:40 minutes to read}

When you Google yourself, what comes up?

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What’s Better than Know, Like, Trust?

{1:30 minutes to read} In order to be recommended, you must be remembered.

“Know, Like, and Trust” has become an often bandied-about sales & marketing term. Productive relationships go through 3 phases:

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Boost Your Referrals with Social Media Relationships

{4:08 minutes to read} A client of mine recently asked: How do I engage more with social media to enhance my professional network? My answer was that engaging is all about establishing and nurturing relationships with centers of influence (COI) and/or potential clients.

It’s my opinion that the whole social media landscape is just a set of tools to enhance your ability to find those people who should know you, and connect and build those connections into fruitful relationships.

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