Tag Archives: Testimonials

Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My! How to Get Them

{2:45 minutes to read} Generally speaking, people are happy to complain if they have a problem with a product or service. It’s human nature. Someone is far more likely to go out of their way to criticize than to endorse or compliment. Because of this, as a business owner, you have to take a proactive stance with your online reputation.

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Online Ratings, Reviews, Endorsements, Recommendations, Testimonials, Oh My!

{5:25 minutes to read} Why are online ratings, reviews, endorsements, and recommendations something that you should be concerned about?

If a potential client looks for you online, they’re going to look for you by name and profession or industry. If these potential clients see favorable comments, it’s one of the deciding factors as to whether or not they contact you. With so many ways for people to review, endorse, or rate you (be it positive or negative) you need to pay attention:

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The Final Phase of the Sales Funnel: Asking for Testimonials and Referrals

{2:55 minutes to read} As professional marketers, our goal is not to close the sale but to open a relationship. This is the difference between a customer and a client.

When a potential client, aka “a prospect,” walks through the door or calls on the phone, the sales process has begun. A sales “funnel” is wider at the top, where there are multiple prospects, and grows narrower as a smaller number of prospects actually become active clients. Inside the sales funnel, there are many phases, involving multiple meetings and interactions, before a prospect becomes a client.

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Asking for Testimonials is AWKWARD! Not with These 6 Tricks…

{5:00 minutes to read} How often are you asking clients to give testimonials? When they thank you for the great service you’ve given them, how can you leverage that for more word-of-mouth referrals?

Considering the ubiquity of social media sites like Yelp, Avvo, G+, Fb and LinkedIn Endorsements, it’s natural to question “the Truthiness” of online reviews. The good news is that there are alternative ways to obtain, grow and share testimonials.

And they need not only be from clients. For example, testimonials can be garnered from:

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